Here’s Your Chance: Be the Change

Ever hear the saying that you can be part of the problem or part of the solution?  ABC News, contributing to the growing trend of using the media to make a difference, nudges us towards the world of solutions in a new year-long initiative, Be the Change: Save a Life.

Promising that “lives will be changed all across our planet,” Be the Change is “devoted to gathering stories, offering solutions, and acting as a clearing-house for people who want to know more, get involved, or volunteer.”  The year-long initiative starts with a day of reporting across all ABC News platforms including a primetime special airing in the “20/20″ time slot on Friday, December 17th at 10pm (9pm Central).  There is also a dedicated website at saveone.net that provides details on the issues and ways to take action.

Be the Change is such a good example of how RebootTheMedia works.  While the content makes a difference, the larger vision is to use the media to change the conversation in the world:

“We believe that great storytelling can inform decisions that could help to save lives.” – Kate James, chief communications officer of the Bill & Melinda Gates Foundation, which provided a $1.5 million grant to help fund the overseas production costs.

“If we’re doing our jobs right, it will become bigger than just a story on one of our programs or our website.  We’re all here to inform our audience about subjects that will truly matter to them – and start the kind of national conversation that can really change things.” – Dr. Richard Besser, ABC News Chief Health and Medical Editor.

“A story may not be able to change the world, but it can inspire the world to change.” – ABC News.

That’s what we’re talking about!  Welcome to a world where the media makes a difference.

Watch ABC News (Good Morning America, World News, and 20/20) on Friday, December 17th to catch the debut of Be the Change: Save a Life.  For more information click any of the links in this post.

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Categories: News, Online, TV

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3 replies

  1. Come play the global health challenges now in GiG — inspired by the ABC News series Be the Change Save a Life. Buy, sell and create solutions to the world’s challenges in GiG and ask your friends to join in. And give us ideas for future health challenges by posting on our Facebook wall…Find us at facebook.com/globalinnovationgame

  2. Did ABC’s Be the Change: Save a Life make you think about doing more to solve our world’s most urgent health needs? Come play a game on Facebook that focuses on global health issues inspired by the show! http://ow.ly/3s5nR

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