Ever hear the saying that you can be part of the problem or part of the solution? ABC News, contributing to the growing trend of using the media to make a difference, nudges us towards the world of solutions in a new year-long initiative, Be the Change: Save a Life.
Promising that “lives will be changed all across our planet,” Be the Change is “devoted to gathering stories, offering solutions, and acting as a clearing-house for people who want to know more, get involved, or volunteer.” The year-long initiative starts with a day of reporting across all ABC News platforms including a primetime special airing in the “20/20″ time slot on Friday, December 17th at 10pm (9pm Central). There is also a dedicated website at saveone.net that provides details on the issues and ways to take action.
Be the Change is such a good example of how RebootTheMedia works. While the content makes a difference, the larger vision is to use the media to change the conversation in the world:
“We believe that great storytelling can inform decisions that could help to save lives.” – Kate James, chief communications officer of the Bill & Melinda Gates Foundation, which provided a $1.5 million grant to help fund the overseas production costs.
“If we’re doing our jobs right, it will become bigger than just a story on one of our programs or our website. We’re all here to inform our audience about subjects that will truly matter to them – and start the kind of national conversation that can really change things.” – Dr. Richard Besser, ABC News Chief Health and Medical Editor.
“A story may not be able to change the world, but it can inspire the world to change.” – ABC News.
That’s what we’re talking about! Welcome to a world where the media makes a difference.
Watch ABC News (Good Morning America, World News, and 20/20) on Friday, December 17th to catch the debut of Be the Change: Save a Life. For more information click any of the links in this post.