Tonight George Clooney was presented with the Bob Hope Humanitarian Award at the 62nd Primetime Emmys, in recognition of his efforts to use the media to bring awareness to some of the most pressing issues of our times. But it was his call to action that caught our attention, when he closed his speech with these words:
“When the disaster happens, everybody wants to help, everybody in this room wants to help, everybody at home wants to help. The hard part is seven months later, five years later, when we’re on to a new story. Honestly, we fail at that, most of the time. That’s the facts. I fail at that.
“So here’s hoping that some very bright person right here in the room or at home watching can help find a way to keep the spotlight burning on these heartbreaking situations that continue to be heartbreaking long after the cameras go away. That would be an impressive accomplishment.”
Whether you are in the industry or someone “at home watching,” the call is clear: let’s find a way to use the media to make a difference.
note: The Bob Hope Humanitarian Award is presented to an individual in the telecommunications industry whose humanitarian work has brought credit to the industry and whose deeds and actions have a lasting impact on society.