UPDATE: With the elections in Sudan on January 9th just days away, Clooney and Prendergast announced on ABC This Week their online live satellite feed (called Satellite Sentinel Project) of images on the ground, allowing the world to see this volatile country as it attempts to undergo a transformation.
“The light of day is a pretty amazing thing.” So says the actor and activist George Clooney, whom RebootTheMedia celebrates for his understanding of using the media to make a difference. Clooney has elected to use his celebrity to shine the “light of day” on Sudan, hoping actions taken now will “make it harder to kill people” by averting an imminent and disastrous war. He was recently profiled by Ann Curry on NBC’s Dateline, in a fascinating interview on location in the Sudan
What Clooney knows is that all too often the media wastes its power focusing on all manner of trivia (what some would call diversions from the issues that really matter to us as a civilization), so he has decided to use that media fascination to his advantage, directing the world’s attention to critical issues. As a celebrity, he knows cameras will follow his every move, he said, and “if the cameras are going to follow me everywhere I go, then I’m going to go to places where the cameras should be.”
This extraordinary episode of Dateline covers not only an issue of paramount importance, with literally millions of people’s lives on the line, but also talks about why it is important to get media coverage to affect change. Watching the show, it is palpable what people who are saving the world look like — from the International Committee of the Red Cross and UNICEF workers, to Clooney’s travel companion John Prendergast, founder of The Enough Project, to Susan Rice, the United States Ambassador to the United Nations.
It takes a special kind of person to go out there on the front lines to make a difference, and that may not be you. It’s not for everyone. For those of us who are not those people, there is still something we can do that makes an enormous difference: watch shows like this one, learn about our world, follow the issues, and vote/act on your conscience. That’s the reason George Clooney is doing what he does: so that we may learn about the world’s problems and be part of the solution. Bringing issues to the light of day means making people aware so they can act — which RebootTheMedia and George Clooney think is a pretty amazing thing.
For more George Clooney, see: George Clooney is Hoping We RebootTheMedia