How to Turn Your Opponent’s Message into Your Own

What you resist, persists. The country is polarized. We vote against the other guy, not for our best interests. We’ve ratcheted up the rhetoric. We keep trying to prove “them” wrong by making our point “right” – and the loudest one, the one with the most money to buy the most air time, seems destined to win.

Looking for change, but don’t know how to get the message across? Here’s a campaign that caught our eye. Watch how one group took down the Tea Party to save the library in Troy, Michigan (video courtesy of

Sometimes it’s not enough to be “for” or “against” — sometimes you have to go “Judo” on your opponent’s message. Sometimes “resisting a more powerful opponent will result in your defeat, whilst adjusting to and evading your opponent’s attack will cause him to lose his balance, his power will be reduced, and you will defeat him.”*




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