Another mass shooting, people dead. Gabby Giffords, Columbine, Aurora movie theater, Portland mall. The media has developed a template for covering these stories now: hours and hours of coverage the first day, fewer hours and a few more details each day after that – what the shooter was thinking, what they wrote on Facebook, why they did it, perhaps a human interest story on the lives lost. Then the story ends and the media moves on.
What the media needs is a new template, a template for problem-solving, not just problem-reporting… problem-immersion… problem-ALARMING.
Fiscal cliff. Elevated terrorist levels. The “another day, another mass shooting, all too familiar” narration of the news desk anchor.
Let’s elevate the conversation we hold as a society through the media. People are getting fed up with media that doesn’t make a difference — media that fills our heads and hearts with doom and gloom, that incites the lowliest reaction, that divides us — media coverage that leaves us feeling worried, afraid, angry and powerless.
This isn’t a call to ignore the problems. This is a revolution to solve the problem.
Let’s just hope we make it through the predicted end of the world, first.