This Is A Crisis (Opportunity)

There’s a woman I want you to know about, someone who rose from the unlikely world of reality TV and is now saving lives and giving people hope. She has used the media to make a difference, and that’s why we’re celebrating her here.

Meet Bethenny Frankel.

RebootTheMedia has written about her twice, dating all the way back to 2010 when she first appeared on our radar: Honesty and Vulnerability Are Tops at Forbes and BFFs in the Age of New Media.

She’s an entrepreneur/chef turned reality show contestant (Martha Stewart’s The Apprentice) turned reality show cast member (The Real Housewives of New York) turned reality show star (Bethenny Ever After), who sold her Skinny Margarita liquor to industry giant Beam Global for $120 million, and now she’s a Shark on Shark Tank.

But here’s what you need to know about Bethenny. She is moving mountains to help the victims of Hurricane Maria in Puerto Rico. She was on the ground in Mexico to aid the earthquake victims. And she was there to help after Hurricanes Harvey and Irma.

Look at her Twitter feed, she is literally finding people who need help and flying them to hospitals in the States.

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She’s opened a site where you can donate:

And when she says she is accountable that every dollar goes to help, I believe her. She is one of the most determined, organized and hard-working women you’ll ever meet.

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The point is, she has risen to the occasion, found her voice and her purpose, and is making a difference in the lives of those less fortunate. And she has learned how to do that during what seems to have been an often rocky and painful road (much of it documented through her reality show appearances and in the tabloids).

She didn’t let her pain or fame define her. Instead, she demanded they get the f*&k out of her way because she’s a boss on a mission.

That journey, of striving, failing, and getting back up again. . . of winning, getting what you wanted, getting more than you ever dreamed of, and then wondering what it’s all about. . .  and then one day, answering the call, taking everything you’ve lived through that’s made you who you are today and using it. . .  to save lives. To help people in need. To get sh*t done that needs to be done and nobody else is doing it, so . . .

That’s the beauty of the human experience, the transformation that’s there for all to see, right on our screens. The power of using the media to make a difference now means simply documenting, and crowd-sourcing, difference-making people who are all around us. What an incredible opportunity to change the world.

We are the reboot we’ve been waiting for.



Categories: News, TV

Tags: , , , , , , ,

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